The ESPN brand was used for 3 games until ESPN signed a 15-year deal with EA Sports. In 2002 Sega implemented the American television network, ESPN's brand with their Sega Sports video games. The color and play-by-play commentary in "NBA 2K6", "NBA 2K7", and "NBA 2K8" is provided by Kenny Smith and Kevin Harlan, respectively. The first four games of the series featured commentary from fictional announcers "Bob Steele" and "Rod West" (voiced by Bay Area sports radio personalities Bob Fitzgerald and Rod Brooks), but since "NBA 2K3" the game's announcing team has been something of a revolving door, featuring commentary from the likes of Bill Walton, Tom Tolbert, Kevin Frazier, Michelle Tafoya, and Bob Fitzgerald. The series was originally published by Sega, under the label Sega Sports and developed by Visual Concepts. "NBA 2K" is a basketball video game series that was initially exclusive for the Sega Dreamcast starting in 1999.
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